“Scientists May Have Found The Key To Motivating People To Act On Climate Change”
Motivating people to act on climate change is a constant struggle for governments and nonprofits. But a new study may have found how best to frame the issue to inspire people not just to act, but also to give.
In a study published in Climatic Change Wednesday, researchers found people may donate up to 50 percent more money to a cause when encouraged to think about a problem in collective terms, instead of appealing to personal responsibility. In other words, climate action campaigns like the ones Canada and the European Union have launched may do better when they call for us to act, instead of asking you to act.