“How good is wood?”
How much carbon is stored in a tree? How does that translate into cut timber and wood products? And how much carbon can be ‘banked’ by using timber for building houses in the UK?
These questions are raised and answered in a communication project that includes a series of short animated films and set of case study images created by Carbon Visuals for Wood for Good, the UK’s wood promotion campaign.
It transpires that trees are the most effective Carbon sequesterers. Hardly surprising, since trees and plants created the atmosphere that humans are now destroying through burning their fossils.