“China’s pollution levels spark boom in sale of air purifiers and face masks”
Sales of air purifiers and face masks are booming in China as citizens attempt to protect themselves from the lung-choking smog that plagues many of the country’s cities.
Total sales of air purifiers hit 3.5bn RMB (£293m) in 2013, according to Daxue Consulting who have carried out market research. “There is 80-100% growth year-on-year compared to 2012,” said Matthieu David-Experton, CEO of Daxue Consulting, which has offices in Shanghai and Beijing. More than 40% of these sales in 2013 were recorded in November and December when air pollution levels were particularly high, according to their figures.