Kellogg Co. (K) has agreed to buy palm oil only from suppliers who can prove they don’t damage rain forests, the strongest move yet by a public food manufacturer to stop the practice, according an environmental group that pressured the maker of Corn Flakes and Rice Krispies.
Starting in 2016, palm oil — a vegetable oil used to cook Pop-Tarts to Pringles — will be sourced through supply chains that are deemed “environmentally appropriate,” states a new policy posted on the Battle Creek, Michigan-based company’s website. Suppliers must trace the oil to plantations that are independently verified as legally compliant, Kellogg’s Chief Sustainability Officer Diane Holdorf said in an e-mail.
Environmental pressure groups…. they’re Grrreat!!